NEOEDD Business Course & Social Media Workshops

Registration Open for Popular Business Foundations Course

Whether you are planning a new business or revitalizing an existing business, the Foundations course will help you develop a professional business plan in seven weeks using interactive, hands-on methods. Business owners have consistently given positive evaluations for the course, which is offered by the Northeast Oregon Economic Development District (NEOEDD) in Baker, Union and Wallowa counties. The course is recommended for anyone who wants to:

  • Increase confidence in their ability to operate a successful business
  • Learn to calculate break-even points and project business cash flow
  • Better present their business and ideas to investors and others
  • Define their target market and choose appropriate marketing tools

NEOEDDLynne Nielsen Price of Enterprise completed the Foundations course in 2010 and used her business plan to launch the Sacred Salve Company.  Her “Ancient Healing Salve” is an all-natural tree-sap-based product that helps in healing abrasions, sores, dryness, and other skin problems, for people, livestock and pets.  Nielsen Price found the Foundations course especially helpful in introducing her to peers who are starting a business. “It also taught me the importance of social media and how it is a useful marketing tool,” says Nielsen Price. Nielsen Price hopes to launch her company website within the next 2 months. Ancient Healing Salve is currently available in Wallowa county at Gypsy Java, Ruby Peak Naturals, The Sheep Shed and Joseph Hardware, and at independently owned Ace and private hardware stores in Oregon, California and Hawaii. Since taking the course, Nielsen Price has appreciated the ongoing support from NEOEDD. “I know that NEOEDD is just a phone call away,” she says.

Foundations course participants learn about marketing and setting personal and business financial goals and what those goals mean in terms of sales and business profit. “Having an up-to-date business plan can help you make better decisions and avoid costly mistakes during these tough economic times,” says Lisa Dawson, course facilitator and Executive Director of NEOEDD.    “We walk through the business planning process, step by step.”

The course covers start-up and overhead costs, profit-goal setting, cash flow, marketing, licensing and organizational structure. The weekly sessions are held from 6 PM to 9 PM. Total cost for the seven sessions is $110. Participants who meet income guidelines are eligible for a scholarship.  Classes will meet in Baker City on Monday evenings from January 31 – March 21; in La Grande on Tuesday evenings from February 1 – March 15; and in Enterprise on Wednesday evenings from February 2 – March 16. To register, or for more information, contact NEOEDD at 541-426-3598 or 800-645-9454, or lisadawson@neoedd.org.


Social Media workshops highlight fresh ways to promote businesses

Learn how local businesses are using social media and what their plans are for the fast-changing world of online relationships. Northeast Oregon Economic Development District (NEOEDD) is offering a series of workshops to be held at White House Coffee (1702 4th Street in La Grande) that will explore a range of subjects relating to social media and business.

The opening session will be held Thursday, February 3, from 7:00 to 8:30 PM, and will include a panel discussion followed by an open Q & A session. On the panel, Amberlee Harder of Perfect Moments Photography by Amberlee Harder will share information on how she uses a website and Facebook to market to potential customers. Alice Trindle will talk about using YouTube, a website, traditional media and existing tourism marketing resources attract customers to the horse-drawn elk viewing tours and her horsemanship business. Mike Surber of Cold Coffee Media will talk about how their business is helping other businesses attract and engage customers through various social media platforms.

Hands-on follow-up sessions will be held on three Tuesdays – February 8 and 22 and March 8, also at White House Coffee from 7:00 to 8:30 in the morning – and will feature moderated discussion on a variety of subjects: social networking sites (Facebook, Twitter, LinkedIn, etc.), blogs, user-generated business review sites (Trip Advisor, Yelp, Urbanspoon, etc.), and more. All attendees are welcome to join in the discussion and help in choosing the topics for each session, based on shared interests.

The total cost to attend all four workshops is $35.00. Scholarships are available. If you have any questions or would like to pre-register for the workshops, contact NEOEDD at 541-426-3598 or jeffmoss@neoedd.org .

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